Turning a cultural celebration into a digital movement.

Forrestal Marketing Associates partnered with the Pennsylvania Juneteenth Initiative to amplify the Philadelphia Juneteenth Parade & Festival and turn awareness into attendance.

The work

FMA built a high-energy digital campaign that treated Juneteenth as an experience audiences could see themselves in. Bold event creative, artist and personality spotlights, short-form video, culturally relevant storytelling and countdowns showcased the parade, live music, family entertainment and community experiences.

The impact

The campaign helped position the festival as a must-attend celebration, expanded its digital visibility and gave performers, partners and audiences highly shareable content. It helped drive excitement from the screen to the streets of Philadelphia.