About Forrestal Marketing Associates

Creative minds.
Strategic thinking.
Human connections.

We help businesses understand their audience, express what makes them different and connect with the people who matter.

Who we are

Your story.
A clearer direction.

Forrestal Marketing Associates is a marketing agency in Jersey City, New Jersey. We bring research, brand strategy and creative thinking together to help businesses build awareness and stronger customer relationships.

Our work starts with understanding: your business, your market and the people you want to reach. From there, we help shape your positioning, sharpen your message and turn insight into marketing that has a purpose.

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Meet the team

The people behind
the thinking.

Get to know Robert L. Williams III and Rachel Ferguson at Forrestal Marketing Associates.

Robert L. Williams III, Chief Executive Officer

Robert L. Williams III

Chief Executive Officer

Meet the visionary behind the scenes. With over 30 years of experience in television, sports and entertainment, Robert L. Williams III leads Forrestal Marketing Associates and helps shape its next chapter.

“Marketing is about creating a connection with your customers on an emotional level.”
Rachel Ferguson, Managing Partner

Rachel Ferguson

Managing Partner

Rachel’s background spans marketing, communications and tourism. Her experience includes multicultural audience engagement at VISIT PHILADELPHIA and communications and public affairs at CBS 2 and WLNY 10/55 in New York.

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What we believe
Understand your audience.
Find your voice.
Build a meaningful connection.
How we think

Insight gives
creativity direction.

Effective marketing connects what the evidence tells us with what people feel. That balance shapes the way we approach your business.

01 / Understanding

Start with people.

Research your audience and market to understand the needs, behaviors and motivations behind customer decisions.

02 / Clarity

Make your value clear.

Develop positioning and messaging that express your difference and give your audience a reason to care.

03 / Purpose

Connect ideas to action.

Bring creative campaigns and marketing intelligence together around your business objectives.

Let’s get to know your business

What’s the story
you want to tell?

Start a conversation