Forrestal Marketing Associates helped bring the Pennsylvania Lottery’s “Celebrate Like You Mean It” holiday campaign to life with creative storytelling designed to feel festive, memorable and culturally relevant.
The work
FMA developed seasonal content concepts beyond traditional promotion, including an immersive holiday ASMR experience built around the sights and sounds of the season. Crackling fireplaces, gift-giving moments and scratch-offs incorporated into holiday rituals positioned Lottery tickets within familiar seasonal experiences.
The impact
The work extended the campaign into social-first storytelling audiences could see, hear and feel. It supported a warmer, more engaging launch, strengthened campaign visibility and gave the Pennsylvania Lottery fresh ways to connect with consumers during a competitive season.
From a campaign message to a holiday experience.